GeneOS was a project I co-founded with Albert Chen, Jens Elstner and Ben Tse at the EOS Global Hackathon in London, and continued at the Grand Finale in Cape Town. We competed against several thousand talented developers and hundreds of teams. We won the Social Impact prize at the 24 hour hackathon in London and ultimately won the whole competition at the incubation week in Cape Town. We won an opportunity to sit down with the venture capital arm of Block.One, EOS VC.

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BlockchainCommercial StrategyCryptoeconomic System DesignInvestor PitchingReact DevelopmentNext.js Server-Side RenderingInteraction Design


Hua is the premier online destination for discovering, exploring and collecting contemporary Chinese art. I co-own the business and am responsible for operations – technology, marketing, finance and logistics. I became interested in the potential of digital-first art businesses early in 2018, given the success of companies such as Artsy and Avant Arte. I combined forces with my business partner who has deep knowledge of the contemporary Chinese art world and legacy art business and have been growing our client-base ever since.

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Digital Marketing StrategySEO MarketingInstagram MarketingeCommerce Analytics and Website ManagementSmall Business Finance and AccountingCommercial StrategyMandarin LanguageBranding & Communications DesigneCommerce UX Design


Stifies was a project I co-founded with Theo Freybote and Albert Chen at the inaugural NIFTY Conference/Hackathon in Hong Kong. The event aimed to bring market operators from the new world of NFTs – non-fungible tokens – together to share knowledge and create new ideas. Stifties was a chat app extension which enabled users to create, buy, sell and use cryptocollectibles as stickers. We went after this opportunity partially because of the commercial success of chat app stickers in Asia – Line alone does multi-hundreds of $millions every year selling sticker packs – and partially because of the evident long-term superiority of holding these assets as totally open, blockchain-durable digital goods. Ultimately we won 1000 0x tokens because we used 0x to build a decentralised marketplace for NFTs.

Business StrategyInvestor Pitchingweb3.jsMetaMaskReactProduct DesignVisual DesignInformation ArchitectureUsability Engineering


I was asked to incorporate feedback on an earlier design to make it easier for teachers to bulk assign 'report writers', provide an ongoing summary of progress on each reference letter and to make it so that teachers were not inundated with assignment emails.

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Problem DefinitionCustomer InterviewsAgile Design Project ManagementSketchingHigh-Fidelity Prototyping with ReactVisual Design
New reference letter edit page – the previous version was not natural for teachers. After consulting with them it was clear they wanted reports to accrue and for them to be inserted all in one go. We made this change and the feedback was positive.


This was a whole new product for BridgeU. We wanted to give younger students current job data to help inform their career choices. I needed to find a way to present the top groups of occupation and detailed data about each occupation in a way that encouraged students to explore. Students needed to be able to save their job and subject interests.

Problem DefinitionSketchInteraction DesignLow-Fidelity Prototyping with InVision
Onboarding page – the Careers product is an important and complex feature in itself, so I wanted users to be introduced gently to the new part of the site. This page showed when they first arrived. Ideally, the introduction would've been made in a modal and more inline UI education, but the engineering team was stretched, so a page felt like a good compromise.


This was a project to significantly reduce the overall interaction cost for teachers sending documents to US universities using the BridgeU Document Sending feature. My work ultimately led to teachers being able to get through the process with significantly less effort – see the interaction cost calculation for more detail.

Stakeholder InterviewsInteraction DesignData ModellingHigh-Fidelity Prototyping – React and Firebase
Final design – a grid of checkboxes proved to be the most powerful and understandable pattern.


This was an ongoing project that I spearheaded with the aim of improving speed and maintainability of designs as we iterated over them.

SketchDesign Systems
The BridgeU design system was, from the beginning, themed-Bootstrap extended by Material components. I initiated this project in order to bring greater efficiency to my own work by reducing boilerplate construction of components in Sketch. I eventually abandoned this work in favour of working purely in React.


BridgeU is valuable for students because it has an algorithm which sorts through thousands of universities and courses to recommend the post suitable option. To do this, the student needs to input a lot of information about their grades, background nd personal preferences. The aim of this project was to build a simple wizard to improve the number of students getting to the point where we could recommend them matches.

User researchSketchLow-Fidelity Prototyping – InVision
Sample screen – we found that one question per page was optimal for maximising completion. This is where students told us where in the world they'd prefer to study.


Keepzer was a company I co-founded. Our mission was to help people bring their personal data securely into their own control. After starting, in 2013, we quickly realised that personal data was not an urgent concern for most people yet. We pivoted to create a product that made it easy for people to pull in health data from different sensors and services, visualise it and get actionable insight.

FounderFoundationGulpjQuery.NETProduct ManagementVisual DesignInformation ArchitectureProduct Design
Dashboard and Feed – the core of the experience showed the user 'questions' that they had previously asked and pinned to their dashboard. This pattern has since been validated countless times in analytics products like Mixpanel and Google Analytics – we came to the same pattern through rigorous process.

StudentTenant helps students find accommodation at university. During my time there we revamped core parts of the site – property search, individual property pages and the forum.

BootstrapCSS ArchitectureVisual DesignCommunications DesignInteraction Design
Revamped property page – the previous version had an extremely heavy colour scheme and brittle, image-based ornamentation. I simplified the visual design and made better use of the available screen space.

Copyright 2019 Jay Bowles Product Development Ltd.